Growing internet users in Pakistan, emergence and then dominance of social networks in our daily life coupled with development of local content has unleashed the opportunity for businesses to market their products over cyberspace.


However, it is largely felt that the essence of Digital Media is still unknown to many, particularly at grass root level. We have seen over the time that conventional wisdom of old media was unable to cater the techniques and approaches of new media.
For the purpose, Symmetry – a digital media firm from Karachi, has taken this initiative to spread digital media awareness at university level through a competition called “Digital Minds”.
Symmetry says that this competition will not only help develop a digital mindset but will also provide the youth with a firsthand experience of the dynamic digital marketing world.
Criteria:
Participants will have to devise a marketing strategy for brand(s) from the Industry Category allocated to them.

• Participants can come up with a campaign for Digital Media
• or develop an integrated marketing campaign (conventional and Digital) with core focus on Digital Media

Incentives:
Winners will be given cash prizes, along with, a chance to work with top notch marketing professionals from Digital Media.
Cash Prizes are

• First Prize: PKR 100,000
• Second Prize: PKR 50,000
• Third Prize: PKR 25,000

Moreover:

• Symmetry said it will offer jobs to outstanding performers
• Team will get due share, if its campaign is ever sold to a client and executed

Who can participate:
This year, competition is confined for students of following universities:

• SZABIST Karachi
• Iqra University Karachi
• CBM, Karachi
• IBA, Karachi
• Indus University Karachi

Organizers said that scope of competition will widen next year and countrywide Universities will be taken on board.
Competition rules are mentioned here.
For more details: http://www.digitalminds.com.pk/