Mobilink, Pakistan’s largest cellular network, is reportedly all set to launch a new brand, especially designed for youth, revealed a report produced at Telecom Recorder. This upcoming Youth Brand is likely to surface in November 2010.

However, we are yet to ascertain the features and tariffs for the said brand.



Target Audience:
Target audience for this upcoming brand is said to be between 15 to 25 years of youngsters.

Offerings:
Keeping in view the Mobilink’s recent (hourly) offers, it is assumed that Mobilink will try to come up with special treat for youth, who are usually hard to impress these days. It is sure that Mobilink will retain its focus on SMS and internet GPRS packages to grab the attention.

Scope:
Mobilink, for long, tried to cope with Youth with their primary brand Jazz, however, with time Jazz has turned out to be more of a generic or best dubbed as “Awami” brand. Specialized package for youth, Jazz Octane couldn’t leave the impact due to its daily rental, at the same time, pricing and publicity didn’t match the competition.

Maybe its little late, but Mobilink has rightly identified the need of a Youth Brand, because it is the youth that has revolutionized the scope of the mobile industry from being just an ordinary portable phone calling/receiving device to becoming a texting, web connected, instant messaging, and social networking phenomenon.

If we look at competition, Telenor, Zong, Ufone and Warid all have their recognized Youth brands, however, Mobilink had failed to get the recognition in this race.


 If we look at competition, Telenor, Zong, Ufone and Warid all have their recognized Youth brands, however, Mobilink had failed to get the recognition in this race.